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WHY YOU NEED TO SUPPORT GOSPEL AND WHY YOUR GOSPEL SUPPORT BELONG ON GOSPEL AM 1490 WMBM, WWW.WMBM.COM
  • African American buying power currently exceeds $653 billion.
  • Gospel attracts the largest share of Black female listeners.
  • Gospel radio is increasingly viewed as a viable format to target financially secure, black consumers in the prime buying market.
  • Gospel listeners earn a household income over $60,000 per year.
  • Gospel radio listeners are 73 percent more likely than the average adult to be a heavy radio user, listening an average of 28.3 hours each week.
  • Gospel fans are the most likely of any radio listening group to own their own homes.
  • Gospel listeners are loyal. They listen at work, predominantly at home and on the weekends.
  • Gospel listeners are family-oriented, on average 48-52% of them have children in the home or in college.
  • Gospel listeners spend their money on enjoying the bounty of blessings: they are 45 percent more likely than general urban radio listeners to buy sport utility vehicles, 11 percent more likely to purchase furniture, 11 percent more likely to hold investment products.
  • Gospel fans are 17 percent more likely to play golf, seven percent more likely to attend adult continuing education courses, they are 20 percent more likely to patronize fast-food restaurants.
  • Gospel radio formats are listened to as much as Urban Adult Contemporary stations and Contemporary Hit Radio Stations.
  • WMBM Listeners are loyal listeners and regularly support our advertisers and partnering ministries.
  • WMBM offers more competitive rates, more spot inventory options and flexible block time options.
  • WMBM is community-involved and sponsors programs and events focusing on spiritual development, health care, and living a better life.

 

 

In the Miami/Fort Lauderdale market, no other station gives you full time exposure to this dynamic audience. No other gospel station or gospel format in this market can help you convert this defined group of listeners into results for your business. Call us now to get your advertising going today.

Information from Arbitron study BLACK RADIO LISTENING 2003 and Interep research as articled in BRE Magazine

WHO LISTENS TO GOSPEL AM 1490 WMBM, WWW.WMBM.COM
AGE
TSL wkly

18- 24 17%
19 hours
25-34 20%
21 hours
35-44 24%
23 hours
45-54 19%
18 hours
55-64 11%
17 hours
12-44(OV) 12%
   

GENDER  
Male 28%
Female 72%

INCOME  
less than $25K 17%
25 -34K 19%
35-49K 27%
50-74K 24%
over $75K 13%

CHILDREN IN HOME (18 and under)
One child 32%
No children 34%
At least two 21%
3 or more 11%

EDUCATION
Some College 42%
Less than 12th grade 9%
High School/GED 32%
College Grad/More 16%

CAREER
Administrative Support 23%
Professional/Prof. Speciality 13%
Service Industry 16%
Technical Support 6%
Executive/Managerial 7%

WORK HABITS
Work 35 or more hours per week 62%
Work under 35 hours per week 10%
Homemakers 3%
Retired 2%
Other 9%

HOME OWNERSHIP
Own Homes 52%
Rent 38%
Do not own or rent 9%

PEOPLE ARE TALKING ABOUT WMBM ADVERTISING OPTIONS' RESULTS
   
    “Thank you for allowing me the opportunity to promote my business on WMBM.  I just wanted to let you know that my on location event was a huge success. Sales increased by 50% over the previous weekend, and I credit this to my appearance on AM 1490.  WMBM will always be my station of choice and will continue to receive my advertising dollars.”
    • Perlina Robinson, co-owner TWO CUTE AFROCENTRIC
    “I made the decision to become an advertising sponsor of WMBM’s MORNING GLORY SHOW.  I felt that since I have been one of those loyal listeners, there must be thousands of other listeners who are as faithful as I am.  We worked with you to come up with just the right pricing, text and phrases for just the right touch and sound.  Since our sponsorship our telephones have been ringing non-stop.  We started to track the numbers and we are now logging more than 300 calls per day, compared to pre-advertising of approximately 150 calls per day.  Additionally, our walk in applicant flow has increased by 30%.  My staff and I would like to praise, recommend and thank the entire WMBM staff for their professionalism and expertise.”
    • Veldrin Dee Freemon, President and CEO, AIA EMPLOYMENT OF MIAMI

    “I got several calls from my ad in the Purple Pages.  Actually several of them turned into great and ongoing clients for me.”  

    • Reginald Woods, Owner, Heavenly Care Lawn Service

    “I advertised in the directory to support WMBM; a pleasant bonus to that support  was the number of phone calls I received because of my ad.  The WMBM Purple Pages was a good choice and people did respond to it.” 

    • Attorney Thomasina Williams, Williams and Associates



click here to download the Station Insert for 2011